Gen Alpha Can't Be Ignored
| Word | POS | IPA | Definition | Example |
|---|---|---|---|---|
| generation | n. | /ˌdʒen.əˈreɪ.ʃən/ | All people born around the same time 一代人 |
"Gen Alpha is the generation born between 2010 and 2024." |
| consumer | n. | /kənˈsuː.mər/ | Someone who buys goods or services 消費者 |
"Gen Alpha is driving consumer spending." |
| spending | n. | /ˈspen.dɪŋ/ | Money used to buy things 開支，消費 |
"Their spending power influences family purchases." |
| influence | v./n. | /ˈɪn.flu.əns/ | To affect or change someone's decisions 影響 |
"Kids influence what parents buy." |
| digital | adj. | /ˈdɪdʒ.ɪ.təl/ | Using computers and internet technology 數碼的，數位的 |
"Gen Alpha are true digital natives." |
| native | n./adj. | /ˈneɪ.tɪv/ | A person born in a specified place or with specified characteristics 本地人，天生的 |
"They are digital natives who grew up with smartphones." |
| market | n. | /ˈmɑː.kɪt/ | The demand for a particular product 市場 |
"Companies are targeting the Gen Alpha market." |
| brand | n. | /brænd/ | A type of product made by a particular company 品牌 |
"Kids recognize brands from a young age." |
| preference | n. | /ˈpref.ər.əns/ | A greater liking for one option over another 偏好，喜愛 |
"Their preferences shape family buying decisions." |
| demographic | n. | /ˌdem.əˈɡræf.ɪk/ | A particular group of people in a population 人口統計群體 |
"Gen Alpha is a key demographic for marketers." |
Choose the correct answer for each question.